New York, NY – April 2, 2024. New Tradition, a leading out-of-home media company with premium displays in the nation’s largest markets, enhances its already prominent Los Angeles, CA billboard footprint with their latest acquisition from Becker Boards. In taking over this portfolio, within the second largest DMA, New Tradition’s […]
The Los Angeles City Council, on Friday, approved a plan for the installation of about 80 digital billboards on properties owned by Metro throughout the city. As reported by My News LA, the Council members voted 10-4 to amend city law to establish the Transportation Communication Network, a Metro program […]
Los Angeles, CA – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced it has rolled out its exclusive network of Out-of-Home (OOH) Showcase Shelters, a fully-customizable advertising reboot of the traditional transit shelter, in the highly coveted Los Angeles metropolitan area, providing a unique approach for brands to stand out […]
Los Angeles has issued a Department of City Planning Staff Recommendation report which contains a proposed digital sign ordinance which will be considered by the City Planning Commission on September 14, 2023. Some of the key items. The Los Angeles Metropolitan Transit Authority (“Metro”) is proposing to put up 86 […]
The Los Angeles Times reports that the Metropolitan Transportation Authority (Metro) has made a proposal to create the Transportation Communication Network, which could build as many as 93 digital signs across the city of Los Angeles. The program has been billed as a way to make traffic move more smoothly […]
By a vote 12-1 the Los Angeles City Council approved the award of a transit shelter contract to Tranzito-Vector, LLC. to install 3,000 transit shelters and 450 shade shelters. Billboard Insider has not seen the final contract but here’s a link to the April 28, 2022 draft contract between Tranzito-Vector, […]
Billboard Insider reader Lou Heller of Momentum Properties called our attention to an out of home takeover of the Randy’s Donuts sign in Los Angeles. Randy’s has iconic donut signs on top of two California stores. An article describing a Randy’s donut sign on top of the company’s Costa Mesa […]
Age Advertising President Andy Goodman tells Billboard Insider that the pending sign code proposal in Los Angeles includes more digital billboards, lighting restrictions and increased penalties for violations. A proposal is in front of the city council Back in 2001 the city of LA put a billboard moratorium in place. […]
By Marnie Christine Cody Ware, Attorney, Hamlin Cody Billboard Insider’s post last week (2/19), Los Angeles Considers New Billboard Rules, described proposed rules that would allow relocation and permit conversion from static to digital in “Tier 3” sign districts. At the hearing on 2/25, the Planning Commission voted against “Tier […]
The City of Los Angeles has banned new billboards since 2002. This week the Los Angeles Planning Department released a 110 page staff report recommending changes to the Los Angeles sign rules. There will be a hearing on the proposed rules on February 25. The proposed rules would: Allow a […]
