The US economic recovery is being fueled in part by consumers increasing comfort with airline travel and the use of public transportation, according to a new survey from OAAA and LoopMe. Overall, consumers are expressing much higher levels of comfort both with flying and using transit than last year: Almost […]
This holiday shopping season will be unlike any other due to the impact of COVID-19, but it isn’t dampening consumer enthusiasm for retail promotions, according to a new survey of US adults 18+ from OAAA and LoopMe. Nearly half (43%) of the survey respondents who will be shopping Black Friday […]
New York, NY – October 20, 2020 – Talon, a leading independent Out of Home (OOH) media specialist, today announced that it has joined forces with LoopMe, the outcomes-based advertising platform, to harness attribution, artificial intelligence (AI) and data analytics to measure and deliver real world outcomes for advertisers. The […]
With the largest reach of any media, OOH serves as a powerful marketing tool, especially for traditional brick-and-mortar and online retailers. The rapid growth of data analytics has further enhanced OOH’s ability to power retailers’ success by delivering ad messages to the intended target audiences through the most relevant OOH […]
