Triblive reports that the city of Pittsburgh has sued Lamar Advertising seeking immediate removal of the large poster atop Mount Washington. The city contends Lamar installed the 32 by 225 foot sign without approval. Last year the city issued a notice of violation. The city’s Zoning Board of Adjustment denied […]
BizTimes in Milwaukee, WI reports that Clear Channel Outdoor lost an appeal on a challenge to $7.2 million in real estate tax assessments on their 850 billboards. Clear Channel had previously paid the $7.2 million obligation for the years 2009-2013 but had challenged the real estate assessments as invalid arguing […]
Lamar released fourth quarter 2016 financials yesterday. Here are the highlights from the financials and the Seeking Alpha earnings call transcript. All of the quotes come from the Seeking Alpha transcript. Revenue increased 8.6% to $386 million. Acquisition adjusted revenue increased 2% or slightly in excess of GDP. The rest […]
Lamar Advertising and Paramount Pictures kicked off a cool (pun intended) new digital out of home campaign to promote the upcoming release of the Baywatch movie. Using Lamar’s dynamic digital capabilities, each billboard automatically displays a contextually relevant Baywatch ad triggered by the current weather. The campaign is running through Feb. […]
Milestone Systems open platform video management software is being used to deploy a unique, video-analytics-based, “smart” digital billboard advertising solution. General Motors (GM) was seeking an innovative way to reach potential buyers and highlight the key features of its new Chevrolet Malibu. Lamar Advertising, one of the largest outdoor advertising […]
Baton Rouge, LA – January 10, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home advertising companies in North America, today announced its new transit advertising contract with the Greater Cleveland Regional Transit Authority (RTA) for a five-year term. The agreement commenced January 1, 2017, […]
Media Agency Group and Bermuda Tourism are using car recognition technology to deliver tailored digital billboard ads in London. The car digital billboard is in London at Holland Park roundabout (near Westfield shopping centre). A camera on the digital billboard recognizes cars valued at more than $50,000 dollars which are […]
Insider wrote about vehicle recognition billboards in July 2016 and April 2016. We found a 1 minute video at the Lamar youtube page which describes exactly how the Lamar/Posterscope car recognition project works. Insider’s take: This is a great example of why your company needs to set up a youtube page. […]
A Lamar billboard along Palm Avenue in Imperial Beach, California fell over yesterday morning. The steel I-beam snapped at the base. No one was hurt. Watch this ABC10 news report: Insider’s take: Steel may last for 50 years but still needs periodic inspections. Rust is a steel billboard’s biggest […]
Insider’s take: Hurrah to Clear Channel and Lamar for participating in a program to find missing persons in Texas. Billboards can provide a valuable public service, contrary to what Scenic Texas thinks. HOUSTON–(BUSINESS WIRE)–Texas EquuSearch Mounted Search and Recovery Team, a nonprofit organization that spearheads recovery efforts for lost and […]
