Media Agency Group and Bermuda Tourism are using car recognition technology to deliver tailored digital billboard ads in London. The car digital billboard is in London at Holland Park roundabout (near Westfield shopping centre). A camera on the digital billboard recognizes cars valued at more than $50,000 dollars which are […]
Insider wrote about vehicle recognition billboards in July 2016 and April 2016. We found a 1 minute video at the Lamar youtube page which describes exactly how the Lamar/Posterscope car recognition project works. Insider’s take: This is a great example of why your company needs to set up a youtube page. […]
A Lamar billboard along Palm Avenue in Imperial Beach, California fell over yesterday morning. The steel I-beam snapped at the base. No one was hurt. Watch this ABC10 news report: Insider’s take: Steel may last for 50 years but still needs periodic inspections. Rust is a steel billboard’s biggest […]
Insider’s take: Hurrah to Clear Channel and Lamar for participating in a program to find missing persons in Texas. Billboards can provide a valuable public service, contrary to what Scenic Texas thinks. HOUSTON–(BUSINESS WIRE)–Texas EquuSearch Mounted Search and Recovery Team, a nonprofit organization that spearheads recovery efforts for lost and […]
Face of Giving campaign allows you to turn your Selfie into a Helpie. Participants submit a selfie for a small donation. Each selfie will then appear on digital billboards in countries around the globe. Participants literally become the “face of giving” as their donation helps meet a need. Technology Nonprofit […]
Lamar released financials for the third quarter 2016. Here are the highlights. Revenue increased 10.5% to $388 million during the third quarter due to additional revenue from the Clear Channel Outdoor acquisitions. Revenue increased 3.6% when adjusted for acquisitions due to healthy increase in digital sign revenue (up 6.6%) and […]
Lamar Central Outdoor LLC is frustrated with Southborough MA officials for slowing down the approval process to get a variance to build a digital billboard. Lamar is appealing a written decision by the Southborough Building Commissioner who is requiring the Company get a report from the Planning Board before even submitting its […]
Pittsburgh Post Gazette reports that Lamar was found not guilty of maintenance violations relating to the 32 by 225 foot long Mt Washington billboard which Lamar installed in May of this year. The City of Pittsburgh is attempting to make Lamar take the sign down by saying that the sign […]
A message of community support is soaring high above the streets of Milwaukee. It has some people wondering who is behind the “Love Milwaukee” message that is popping up on electronic billboards all over the area. It’s the work of the company who own the billboards, Lamar Advertising. A spokesperson […]
Lamar’s announced second quarter 2016 financials which slightly beat expectations. You can read the company’s press release here and the Seeking Alpha earnings call transcript here. Net revenue increased by 13% to $387 million in second quarter due to the Clear Channel Outdoor asset acquisitions. Acquisition-adjusted net revenue increased by […]
