Spokane, WA based apparel company, The Great PNW, went viral with a short-lived but lively billboard campaign in this Insider’s home town. On April 30th commuters were met on their drive downtown with this image of two bears on a Lamar posted sign. It didn’t take long before Twitter was […]
Insider just finished reading the 2017 10-k’s for the public out of home companies. This is not an exercise for short attention spans. The Lamar 10k is 116 pages, Outfront is 123 pages, Clear Channel Outdoor is 117 pages. JCDecaux doesn’t file a 10k but the 2017 business report is […]
“We are seeing a nice acceleration in our topline growth.” That’s how CEO Sean Reilly summarized the company’s first quarter Here are the highlights of the earnings release and earnings call. Revenue increased 4.2% to $361 million for the first quarter of 2018 due to the impact of acquisitions. Organic […]
bMedia has acquired Lamar Advertising’s 180 billboards in Puerto Rico. bMedia is a Puerto Rico out of home advertising company which was formed in 2008. bMedia is run by Juanchi Casillas and Hertor Horta and financially backed by Seaport Capital. Seaport made an equity investment in bMedia in August 2014 […]
Lamar Advertising Company is donating digital billboard space in support of “#360fortheplanet,” a PSA campaign spearheaded by 1% For The Planet that will encourage businesses and individuals to take greater responsibility for the planet. 1% For the Planet is a global organization comprised of businesses, nonprofits and individuals working together for a […]
Lamar filed a proxy statement with details on the board of directors and executive salaries. Insider’s observations: Lamar’s independent board nominees include 3 family members and 4 outside execs with experience in fields critical to the company. Insiders – Kevin Reilly, Anna Reilly, Wendell Reilly. Media – Steven Mumblow, Owner of […]
Thirteen Luzerne County, PA owned parcels have been picked as possible sites for new billboards to generate revenue, according to a listing up for discussion at an upcoming county council real estate committee meeting. The Times Leader is reporting that the idea originally came from the county’s financial consultant who […]
Billboard Insider is running a monthly series called View From The Top where we interview senior executives about issues facing their companies and the out of home advertising industry. Today we interview Lamar’s Chief Marketing Officer Tommy Teepell. Teepell graduated from Louisiana State University with a BS degree in accounting, […]
Kenny Robison has a Seeking Alpha post which says Lamar is undervalued by 30%. We’ll review Robinson’s financial analysis next week. This sentence in Robinson’s article caught Insider’s eye: “The company (without distracting from the client’s advertisement) strategically places its logo center stage at the base of each and every […]
Insider has followed Epic Outdoors’ lawsuits and negotiations over sign regulation in Rapid City South Dakota. Those disputes have been ongoing since 2005 but started in earnest in 2012 when Epic Outdoor filed suit against the City based on a revised sign ordinance which was adopted in 2011. Epic thought the […]
