Insider sees lots of out of home websites with no staff pictures or contact names. It is intimidating and confusing to call an out of home company without knowing who to speak to. A picture and name and email will make it easier for clients, prospects or landowners to find […]
Today’s podcast guests – Paul Wright and Carson Frost – talk about out of home values, who’s buying what, how to conduct a smooth sale and trends to look for during 2020. Paul is the founder of SignValue.com and the Co-author of Billboard Appraisal: The Valuation of Off Premise […]
As we round out the year, OAAA salutes bipartisan political involvement on behalf of out of home media. Here are recent examples – across the country and the political spectrum – that highlight OAAA-member outreach to educate officeholders: California OAAA Board member Jim Moravec leads Stott Outdoor Advertising based in […]
Here are Billboard Insider’s top 5 out of home stories for 2019. Mr Falzone Learns How To Conduct Business in Louisiana In April 2019 Scenic America President Mark Falzone said unflattering things about Lamar while testifying on an anti-billboard bill before the Louisiana legislature. Lamar CEO Sean Reilly, a former […]
Lamar CFO Jay Johnson was subject of an Executive Spotlight in the Greater Baton Rouge Business report. He worked at a REIT prior to joining Lamar and one of his big roles will be helping more REIT investors to get comfortable with Lamar. Most REIT investors understand land and real […]
Insider received the following letter, dated November 22nd, by way of a Washington State owner/operator. It is a quick read and Insider would suggest you take a second to read it through. In the correspondence the City of Wenatchee shares: They are reaching out to all billboard operators within the […]
International Outdoor v SS Mitx demonstrates the importance of using certified mail to deliver important written notices under a billboard lease. It also addresses the issue of lease abandonment. Here are the facts In March 2009 International Outdoor entered into a lease to erect a billboard on property owned by […]
“The streaming services know they have to break through with consumers” says Clear Channel Outdoor Chief Revenue Officer Bob McCuin in Bloomberg’s Billboards Love Streaming Wars Because That’s where Ads End up. The Bloomberg thesis is that out of home is a clear winner in the streaming services wars as […]
Insider’s Take: Insider believes that there is always something to learn when those outside our industry evaluate the industry. Thanks to Arturo Neto, who wrote this article and The Belgian Dentist who produced this article for Seeking Alpha. We have focused on their comparison of Lamar and Outfront, the industries […]
This week OUTFRONT Media issued $500 million of 4.625% senior notes to retire $450 million of 5.875% notes. Insider thought you might want to see how this note issue stacks up with the senior debt of the other public out of home companies. As you can see from the debt […]
