Lansing, MI – December 12, 2019 – Adams Outdoor Advertising (AOA), one of the largest independent suppliers of premium out-of-home media, today announced a partnership with Vistar Media, the leading provider of programmatic technology for digital out-of-home (DOOH). With this agreement, AOA’s nearly 300 digital billboards across the United States […]
Duluth, GA (May 29, 2019) Formetco recently announced its new enterprise software F360 CMS has successfully integrated with the Vistar Media programmatic monetization platform. IBO’s nationwide inventory of digital screens is now available to Vistar’s advertiser base, including national brands and agencies. With F360 and Vistar, independent operators can access […]
As more programmatic buyers find the benefits and efficiency of automation, IBOUSA General Manager Chris Cowlbeck announced that the IBO COOP Marketplace has been successfully connected to the Vistar Media’s programmatic monetization platform. “This is a huge step for accessing the large pool of national buyers available through […]
