By Becky Smith, Steward of Operations, Behind the Board Building without building the capacity to sell it. There’s an out of home operator who’s been heavily focused on development. The strategy made sense. Build the assets, create value, eventually sell them. But while the structures were going up, the sales […]
Thanks to the IBO for producing another informative and entertaining two days. Here are the key moments from day two. Wealth Maximization – What Should I be Considering with Gabe Oliverio of Johnsen Fretty and Max Drachman of Drachman M&A Co. Max – Building signs using cash from profits is […]
In the world of advertising, brands battle for consumer attention across a myriad of mediums and the competition is fierce. From digital platforms to traditional print media, audio, and video, every channel vies for a slice of the advertising pie. How many advertising sales reps are currently working in your […]
Last week out of home executive Jonathan Gravis talked about building a high performing out of home sales team. Today he talks about setting expectations and compensation In the realm of OOH sales, success requires a thoughtful strategy in establishing expectations and crafting compensation plans. You’ve assembled a team that […]
Fueling a high-performing OOH sales team goes beyond booking prime locations and closing deals – it’s about cultivating a culture that propels your team to secure the most impactful placements and exceed campaign goals. A high-performing culture in the OOH industry is a blend of key elements: having the right […]
I have had the opportunity to manage sales teams in 4 markets with 3 different companies. Building a successful out-of-home (OOH) sales team is not just about having warm bodies; it’s about assembling a dynamic group aligned with your vision of success. To achieve this, take a systematic approach. This […]
Last week out of home industry exec Jonathan Graviss talked about two out of home sales wins. Today he talks about managing out of home real estate and what makes a good digital billboard location. What have you learned about managing out of home real estate? In my journey managing […]
Last week, 28 year out of home veteran Jonathan Graviss talked about 3 traits of high performing out of home sales reps. Today he talks about about two out of home sales wins. What out of home sales are you proud of? I think back to my very first sale […]
Yesterday Jonathan Graviss reflected on 28 years working in out of home. Today he identifies 3 traits of great out of home sales reps. What’s the key to effective out of home selling? Ten or twelve years ago, a group of my sales manager friends across several companies had a […]
Jonathan Graviss has worn multiple hats – installer, real estate manager, sales rep, sales manager, general manager – in a 28 year career in out of home. Billboard Insider is running a series in which Jonathan reflects on what he’s learned. Today Jonathan talks about getting into the business and […]
