Tag: Jodi Senese

OUTFRONT Adds New Social Out of Home Capabilities

NEW YORK, NOVEMBER 30, 2022  –  OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., today announced that it has enhanced OUTFRONT PRIME with new social out-of-home (sOOH) capabilities. OUTFRONT PRIME expands the company’s reach to brands looking to harness this powerful combination by marrying social […]

OAAA Partners with Earthday.org for Climate Change

  The Out of Home Advertising Association of America (OAAA) is once again joining forces with earthday.org for a national out of home campaign to celebrate Earth Day. Showcasing the theme “Invest in our Planet,” this year’s campaign is primarily focused on reaching businesses and government entities—those with capital to […]

OUTFRONT Promotes Max Siegelman

NEW YORK, Feb. 10, 2022 /PRNewswire/ — OUTFRONT Media Inc. (NYSE:OUT) announced the promotion of Max Siegelman to Head of Cultural Relevance. Formerly the Director of Social Media, Siegelman’s position will now include an expansive pallet of ideas and technologies that will enable new connections between OOH in both the real and […]

Radigan To Become OUTFRONT SVP – Analytics

NEW YORK, NY – August 3, 2021 – OUTFRONT Media Inc. (NYSE:OUT) announced today that Christina Radigan will be joining the company on September 7, 2021 as Senior Vice President of Strategic Research, Insights, Analytics. This new role aligns with the company’s heightened focus on audience-based selling as the out […]

OUTFRONT Partners with Color Of Change

NEW YORK, May 17, 2021 /PRNewswire/ — OUTFRONT Media Inc. (NYSE:OUT) is proud to announce a partnership with Color Of Change, the nation’s largest online racial justice organization, to bring awareness of their mission to fight injustice towards people of color. The nonprofit organization, founded following Hurricane Katrina, is celebrating its […]

Creative Wins, Still

By Jodi Senese, CMO, OUTFRONT Media 70% of an ad’s effectiveness comes from the creative. 100% of boring ads don’t matter. 19%- nearly one in five- of Obie nominations awarded to OUTFRONT Studios. As the ad world shifts, debates, and relies more heavily on data-fueled and programmatically delivered displays, it […]

OUTFRONT runs “HERstory” Campaign for Womens History Month

NEW YORK – March 8, 2021 – OUTFRONT Media Inc. (NYSE:OUT) kicks off International Women’s Day and will continue to celebrate all month long by showcasing reimagined paper doll designs of women in diverse hobbies, careers, and interests emphasizing that women are unique, unstoppable, and strong. Many women grew up […]

Outfront Running Goody Campaign for Valentines Day

NEW YORK – February 11, 2021 – OUTFRONT Media Inc. (NYSE:OUT) leads first out of home campaign for Goody, an app that makes gifting easy this Valentine’s Season. Goody’s creative will be featured on OUTFRONT’s highly visible OOH assets across New York City when love is top of mind. Goody […]

Jodi Senese – An Ad Campaign Which Plays to Digital OOH Strengths

On last week’s OAAA roundtable OUTFRONT CMO Jodi Senese highlighted how the Absolut campaign which is running on OUTFRONT digital billboards in Detroit and Philadelphia takes advantage of the flexibility and targeting of digital billboards. I saw something today actually that I thought was pretty cool.  Absolut has digital billboards […]

The OAAA CMO Roundtable

Insider sat in on last week’s OAAA chief marketing officer roundtable.  The OAAA’s Stephen Freitas asked each panelist to describe the past year in one word and this is what they said. OUTFRONT’s Jodi Senese:  Transformational. Clear Channel Outdoor’s Dan Levi: Oi, meaning, when is 2021. Intersection’s Esther Raphael: Cancelled.  […]