Most out of home companies take payment by credit card. It’s convenient for clients and provides the out of home company immediate access to cash. But credit cards are expensive. Fees average 1.5-3.5% of the transaction amount. At last week’s IBO show West Virginia Outdoor CEO Bill Lodzinski mentioned that […]
By Jim Matalone Long time outdoor advertising executive, David Schuenemeyer passed away this past week at the age of 71 while fighting his second battle with cancer. David’s outdoor career started with Creative Displays in Lexington, Kentucky in the late 70’s. During his time with Creative, David worked in several […]
Jim Matalone went into out of home consulting and brokerage after selling Ashby St Outdoor in 2019. Billboard Insider talked with Jim this week about his consulting and out of home brokerage activities. Mad Dog Consulting After I sold my company, I tried to think about what to do next. […]
Yesterday Jim Matalone talked about starting and running Ashby St Outdoor. Today he talks about Ashby St’s acquisitions, selling to Lamar Advertising and his advice for the out of home advertising industry. You can listen to the podcast here. Ashby St acquired 1,326 Arkansas and Kansas billboard faces from Clear […]
This week’s podcast guest Jim Matalone talks about starting, running and selling Ashby St Outdoor, an out of home company with 1,908 faces in Arkansas, Kansas, Oklahoma and Missouri. Talk about the formation of Ashby Street in 2011. Before Ashby St I had been running Next Media Outdoor which was […]
How do you find good out of home advertising employees when unemployment is at a 50 year low? Three ideas. Use Your Billboards “How do billboard companies advertise billboard jobs? Billboards” says the headline of a Statesman article on how Reagan Outdoor is advertising for installers on its billboards in […]
FAYETTEVILLE, Ark.–(BUSINESS WIRE)–Ashby Street Outdoor Holdings, LLC (“Ashby Street”)—a leading operator of 1,908 outdoor advertising displays in Arkansas, Kansas, Oklahoma, and Missouri—today announced that it has been acquired by Lamar Advertising Company (Nasdaq: LAMR) of Baton Rouge, LA. Ashby Street was formed in 2011 by CEO Jim Matalone to acquire […]
For years, Out of Home companies have been using their digital signs to provide safety notices to the public. Last month Jim Matalone’s Arkansas-headquartered Ashby St Outdoor received great press for using digital billboards to display tornado alerts. Wingate Media is getting good press for doing the same thing in […]
Digital billboards provide a big assist to government agencies that need to communicate quickly in public emergencies. Insider talked with Ashby Street Outdoor’s Jim Matalone about the company’s tornado warning system. Jim, where did the idea for a tornado warning system come from? This was something that bothered me for […]
Company: Ashby St Outdoor Markets: Kansas, Arkansas, Oklahoma Headquarters: 1855 Shelby Lane, Fayetteville, AR 72704 Phone: 479-442-0300 Ashby St operates a billboard plant with 2,000 faces in over 40 counties in Arkansas, Eastern Oklahoma and Wichita, Kansas. The company has 75 digital faces. Ashby St was founded in April 2011 with the purchase […]
