Inflation is running at 8.5% for the 12 months ended August 2022. If you aren’t asking for a rate increase when ad contracts renew your out of home company’s margins will shrink. Listen to Lamar Advertising CEO Sean Reilly on last week’s earning call: “We’re coming off of decades of […]
Last week out of home sales veteran Jim Lyke talked about the personal touch when selling out of home. Today he talks about using in-person and social networks to sell out of home. In person networking. A lot of my local customers were in Rockford. I became a chamber ambassador […]
Last week Jim Lyke reflected on 16 years of selling out of home for Lamar Advertising. Today he talks about the importance of staying personally involved with your clients. Staying involved with clients is key When I finished up at Lamar, the number of active customers I had was way […]
Jim Lyke just retired from a media sales career including 16 years as an account executive in Lamar’s Madison WI-Rockford IL office. Billboard Insider will run a series of columns where Jim talks about out of home sales. Today he talks about getting into out of home and the importance […]
