JCDecaux Dynamic recently integrated a standard weather data feed into their SmartContent CMS (content management system), and set up some rules. 4 different GORE-TEX videos were uploaded depicting different weather conditions. The campaign was set up so that each panel automatically played the appropriate video that reflected the weather outside. Here […]
Paris, 23 December 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, and Top Media, leader in the outdoor advertising sector in Central America, announce they have signed an agreement to merge their activities. The new venture, JCDecaux-Top Media, of which 71% of the capital […]
Face of Giving campaign allows you to turn your Selfie into a Helpie. Participants submit a selfie for a small donation. Each selfie will then appear on digital billboards in countries around the globe. Participants literally become the “face of giving” as their donation helps meet a need. Technology Nonprofit […]
09/14/2016 JCDecaux joins the Dow Jones Sustainability Index, the benchmark index for socially-responsible companies Paris, 14 September 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that following an evaluation by RobecoSAM (a company specialising in sustainable investing) and in partnership with S&P Dow […]
Beacon maker Beaconstac has blog post called 7 scenarios where Beacons can Transform OOH Advertising. Two uses for beacons caught Insider’s eye. Beacons and outdoor advertising can interact with people in areas where they are waiting, e.g. airports, hospitals, bus and subway stops. JCDecaux did this in the Hong […]
Insider wrote last Saturday about Beacons and Outdoor Advertising. In an article yesterday Insite MediaCom discussed about the importance of beacons in the expansion of a street furniture business. Moodie Davitt reports that JCDecaux is using beacons to supplement an Out-of-Home ad campaign at Hong Kong International Airport. Coach has […]
The Wall Street Journal recently ran an an article on the life of Jean-Claude Decaux. The article talks about how Decaux found a way around what at that time were a limited supply of good places to affix advertising. He created more of them: Over the past 50 years, his […]
