Billboard pioneer Jack Lipscomb died on January 4, 2024. In 1958 Jack was asked to run Pioneer Advertising Company for Lester E. Cox and eventually bought the company and grew it to cover nearly half the state of Missouri with billboards. Jack served as Chairman for the OAAA Legislative Committee. […]
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Pioneer Outdoor Acquires Watkins Assets
SPRINGFIELD, MO – Pioneer Outdoor has acquired several billboard assets from Watkins Outdoor Advertising. The deal consists of 7 Daktronics digital faces and one static billboard face, all located in Springfield MO. Pioneer Outdoor continues to grow their digital presence, having already been the largest digital billboard provider in Springfield, […]
















