Billboard Insider had a short conversation with Integration Media’s Terry Carmody about the national ad market. What trends have you seen in out of home markets over the past year? Its not surprising, but in the larger markets, more and more national dollars are gravitating towards large format opportunities and/or […]
Insider noticed this week AdQuick’s announcement of a strategic alliance with the Independent Billboard Operators Speedway (IBO) and Integration Media Inc (IMI). This collaboration, says AdQuick, is the first OOH buying and supply platform to integrate with IBO’s innovative TORQ system. This cutting-edge inventory co-op streamlines the planning and buying […]
Terry Carmody owns Integration Media, an out of home sales firm which works closely with the IBOUSA to generate national sales. In addition Terry is co-founder of Heritage Outdoor Media which owns out of home plants in New York, Los Angeles, Chicago and Atlanta. Terry how’s the national out of […]
Here are six quotes summarizing Day 1 of the IBOUSA Fall Conference. Becky Smith on the IBOUSA’s growth: Our footprint at IBO is second only to Lamar…We are growing…264 companies…We’ve added 45 new companies this year. Chris Cowlbeck on why the IBO is focusing on the Speedway product to replace […]
Here are five quotes which summarize day two of the Independent Billboard Operators (“IBO”) fall 2021 show. OAAA President Anna Bager likes the vibe It’s great to be here. There’s so much positivity. To be back here and talk about growth again is so uplifting. Integration Media Chief Operating Officer […]
In addition to owning some out of home assets in New York, Atlanta and Chicago, Terry Carmody handles sales for Integration Media, a specialist out of home company which works closely with IBOUSA. Here’s a summary of Terry’s zoom comments recently to IBOUSA Associates on national advertising. How Integration is […]
“As we grow our IBO COOP Marketplace which includes multiple Demand Side Platforms (DSPs) and while the world focuses on programmatic and automation, we are using some of these same tools to streamline how things have been done for years,” said Chris Cowlbeck, General Manager of IBOUSA. “Our goal is […]
The IBOUSA convention in Jacksonville wraps up this morning. Chris Cowlbeck and the staff at the IBOUSA know that they run a terrific event! Great location, relevant topics and lots of time for discussion and fun with all the members and vendors who attended. So here 7 takeaways from […]
