Tag: in their words

In Their Words – OOH Executives Talk About OOH

  This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies.  The guide contains practical advice on: Getting Started Finding Quality Locations Permitting Using Automated Sales Platforms Lessons From Operating Digital Billboards Sales and much more Here’s what people are saying about In […]

In Their Words – Out of Home Executives Talk About Out of Home

If you are in the Out of Home industry or thinking of entering the OOH industry you need In Their Words: Out of Home Executives Talk About Out of Home.  This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies.  The guide […]

Lafoy and Reilly on the Benefits of Decentralized OOH Management

Some advice from Link Media CEO Scott Lafoy and Lamar CEO Sean Reilly on the benefits of decentralized management taken from In Their Words – Out of Home Executives Talk About Out of Home. Scott Lafoy, CEO, Link Media First and foremost, we’ve been establishing local managers for each of […]

Lessons From an Out of Home Career

Three out of home executives share career lessons in In Their Words – Out of Home Executives Talk About Out of Home. Larry Roberts, Boardworks: Location (as the saying goes) and viewability are probably the most important metrics in determining the value of a sign. Some signs sell themselves, but […]

Joe Mancuso and Mike Mortenson On Working In Cold Weather

Temperatures are in the 20’s and 30’s across much of the mountain west, midwest and northeast.  Here’s some advice from out of home operators used to working in cold weather. Joe Mancuso, Bella Outdoor Outdoor labor in the winter presents challenges. For one thing productivity goes down as the temperature […]

Who’s Quoted in Billboard Insider’s Latest Book

Billboard Insider’s In Their Words: Out of Home Executives Discuss Out of Home contains excerpts of interviews with 173 out of home executives on all aspects of running an out of home company.  The book costs $49.95 and is available in ebook and pdf editions.  You can buy your copy […]