Chris Cowlbeck the General Manager of LOOK Billboards and the IBOUSA talked about about the benefits of using Apparatix on last week’s Billboard Insider podcast. What software do you use to help run your billboards? About four and a half years ago a gentleman named Jim Matalone…the President at Ashby […]
This week’s podcast guest is Chris Cowlbeck. Chris is General Manager for Look Billboards an out of home company with more than 100 traditional faces and 5 digital billboards in Oklahoma. Chris is also General Manager of the IBOUSA a networking group which promotes the interests of independent billboard operators […]
Company: Media South Outdoor Advertising Headquarters: Jackson, Tennessee. Markets: Tennessee, Mississippi. Phone: 866-945-0243 Media South was started in 2007 by Norm Isbell. The company has 28 faces placed strategically in Tennessee and Mississippi. Most of the faces are 10.5′ by 36′. Prior to starting Media South, Isbell was a division manager for […]
Insider is running a series of columns in which out of home leaders give their predictions for 2019. We’ve previously heard from Vistar’s Michael Provenzano and OUTFRONT Media’s Jodi Senese. Today we hear from Chris Cowlbeck the General Manager of the Independent Billboard Operators USA. We at the IBOUSA headquarters […]
Company: Look Billboards Market: Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24. Chris Cowlbeck is the General […]
By Chris Cowlbeck, General Manager, Independent Billboard Operators IBOUSA has grown over the last decade and started out as a networking group set up as a business that operates on a not-for-profit basis that focuses on the narrow interests of our associates. Along the way, we added some vendor/supplier/consultants to […]
OAAA President and CEO Nancy Fletcher gave an outstanding speech titled An Overview of OOH and Technology at last week’s IBOUSA conference. Her speech is a must read for anyone interested in out of home and tech and what the OAAA is doing to help OOH transition to the future. […]
George Ivie, CEO and Executive Director of the Media Rating Council (MRC), presented how his Industry self-regulatory organization moved to developing audience measurement standards and best practices for data used in decision making for advertisement placement in the OOH Industry at the bi-annual conference of IBOUSA Associates yesterday in Columbus […]
Jock Gibb, VP of Sales for Formetco, announced a partnership with Marshal Safety to deliver bulk pricing discounts for safety equipment for all IBOUSA Associates in Columbus OH today. “The portal will give the Independents a combined buying power that is equivalent to that of much larger companies,” said Gibb. […]
The USA OOH Industry enjoys roughly $8 billion (4%) of the overall U.S. advertising spend and has shown growth over the last decade attributed in a large way from the acceptance by advertisers of digital OOH inventory as a way to be a last contact before a decision point by […]
