Cowlbeck on Apparatix

Chris Cowlbeck the General Manager of LOOK Billboards and the IBOUSA talked about about the benefits of using Apparatix on last week’s Billboard Insider podcast.

What software do you use to help run your billboards?

About four and a half years ago a gentleman named Jim Matalone…the President at Ashby Street Outdoor, suggested that I talk to Apparatix Media Solutions…I tested that platform out…we use that now.  It incorporates proposals, instantly switches them into offers which when signed have scan codes…that we can scan in to create automated billing records, hosting records for traditional and digital scheduling…I used to spend a day or day and a half doing my billing…now most of the time…my billing takes about 90 seconds…It is an enormous time saver…It’s also allowed me to put together a proposal in a minute, two minutes in a very professional way

Next week’s podcast guest will be Nancy Fletcher, President and CEO of the OAAA.

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