Here’s a summary of day two of the Spring 2026 IBO show in four quotes. Gina Stratford says don’t sell people something that won’t work The worst thing we can do is take the buy knowing it cannot be successful…We don’t want people telling people not to buy out of […]
Bill Durden on how to market empty billboards Stop putting up phone numbers on billboards. Start building your brand…If we can’t make ourselves famous how do we make our clients famous. Northrim Bank’s Steve Haggard on entering the out of home lending business We are looking at loans of $5-15 […]
One of the best things we do at an IBO Conference is put a smart person on stage who isn’t steeped in our usual industry thinking and stuck on the ways we have always done it. Someone who can look at how we run our businesses and say, kindly […]
If a killer out-of-home ad hits you right in the brain chemicals, the Indie Impact Awards are your kind of night. Held Thursday night of the IBO Spring Conference, the Indie Impact Awards spotlight the independent designers and operators who keep raising the bar for out-of-home. Not by formatting business […]
Sponsored by Drachman M&A Co. Understanding where the economy is headed isn’t an academic exercise for independent billboard operators. It’s a business necessity. Advertiser confidence. Media budgets. Real estate values. Infrastructure investment. Traffic demand. The economic backdrop shapes the decisions you make and the risks you take every day. […]
