Bill Durden on how to market empty billboards
Stop putting up phone numbers on billboards. Start building your brand…If we can’t make ourselves famous how do we make our clients famous.
Northrim Bank’s Steve Haggard on entering the out of home lending business
We are looking at loans of $5-15 million. There’s a gap in the market. Someone needs to champion the industry in the financial markets.
Janea McDonald on the silent out of home profit killer
The silent profit killer is not inventory. It’s not pricing. It’s not permits. They’re not silent…It’s communication skills…Listening habits that work. Eliminate distractions. Listen for what is not being said (e.g. body language). Don’t assume.
Economist Christopher Thornberg on the impact of AI
AI is a tool for productivity gain…AI is like the Dustin Hoffman character in Rain Man. It can do some things really really well and a lot of things not too well…my hope is that AI will add to the productivity growth of the nation
OAAA’s Mike Hershey says there are out of home tax threats
We’ve seen a lot of initiatives that are of concern from a cost standpoint including tax increases…advertising taxes…Washington passed a sales and use tax on ad services…Minnesota wants to tax tech platforms and extend that to out of home…
Neil Morris on why he developed the superoptimal.ai tool to optimize out of home creative.
I talk to people and ask them what share of out of home ads are not optimized and the number I get back is 50-80%. We all know what makes out of home work. Big, bold, impactful, striking. We’ve got a knowledge base that we are not applying.
Ohio Outdoor’s Ben Harbaugh on using software to manage his business.
When you are small and you’re the primary person doing everything there’s a lot in your head that should be somewhere else.
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