The industry is saying that the transaction closed this week between Trailhead Media and Horton Outdoor was one of the largest Out of Home transaction of 2021. Insider reached out to the key players, Robert MacMillan, CEO of Trailhead Media, and Josh McWhorter, CEO of McWhorter Capital Partners, to get […]
November 1, 2021 CARTERSVILLE, Ga. – Two Outdoor Advertising companies have completed 2021’s largest sale of Outdoor Advertising Assets in the South. Georgia-based Horton Outdoor announced today the sale of its Outdoor Advertising Assets to Trailhead Media, an out-of-home advertising company based in Mississippi and backed by private equity firm […]
Facebook and Instagram were down for 8 hours on Monday. The UK post office ran billboard mocking facebook. The campaign highlights the ability of digital out of home advertising to send timely and flexible messages as well as the fact that social media gets used to amplify out of home […]
By John James, Signbird Many out of home companies don’t allocate enough resources to help their sales team impress potential advertisers. Quality photos and sign video pay for themselves. Here are a 5 reasons why you should invest in better sign pictures and video. It Makes You An Expert A […]
Company: Horton Outdoor Markets: Alabama, Georgia, Florida Headquarters: 162 W Main Street, Suite 101, Cartersville, GA 30120 Phone: 404-902-6902 Email: info@hortonoutdoor.com Horton Outdoor was started in 2015 and operates a billboard plant in Alabama, Georgia and Florida. The company has grown via the acquisition of G&G Enterprises, Owen Media, Lewis Outdoor, […]
Hurricane Michael was the 3rd most intense Atlantic hurricane to make landfall in the United States. It travelled across the Florida Panhandle on October 10. Mexico City, Florida and Panama City, Florida suffered the worst damage. Insider asked Horton Outdoor’s Marshall Henderson to talk about the storm. What impact did […]
Company: Horton Outdoor Markets: Alabama, Georgia, Florida Headquarters: 162 W Main Street, Suite 101, Cartersville, GA 30120 Phone: 404-902-6902 Email: info@hortonoutdoor.com Horton Outdoor was started in 2015 and operates a billboard plant in Alabama, Georgia and Florida. The company has grown via the acquisition of G&G Enterprises, Owen Media, Lewis […]
Last week the private equity firm McWhorter Capital Partners announced it was partnering with Bartow Street Capital to raise $150 million for the continued expansion of Horton Outdoor. The fundraising is anticipated to take 12-18 months. Insider talked with McWhorter about the campaign. Josh, you’re seeking to raise the $150 […]
Cartersville, GA (July 16, 2018) – McWhorter Capital Partners, a private equity and real estate investment firm, is pleased to announce that it is partnering with Bartow Street Capital, a subsidiary of Greenfield Advisors, to raise $150 million for the continued expansion of Horton Outdoor Advertising. Horton Outdoor is an outdoor advertising company that specializes […]
Horton Outdoor ran a fathers day billboard on 20 digital billboard faces throughout Alabama, Panama City Beach, Cartersville/Kennesaw and Northeast Georgia. The message said “Psst…Call your dad today.” TV station WJHG ran a feature story on the fathers day billboards. Horton did a followup board which said Thanks for the […]
