WASHINGTON, D.C. – September 16, 2025 – Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study released today by the Out of Home Advertising Association of America (OAAA) and The Harris Poll. The findings reveal […]
WASHINGTON, D.C. – July 9, 2025 – The Out of Home Advertising Association of America (OAAA) today released its 2025 Travel and OOH Impact Study, conducted in partnership with The Harris Poll. The new study reveals that daily travel has not only returned post-pandemic, but it’s accelerating, with nearly 4 in 10 […]
Nine out of ten consumers are interested in restaurant OOH ads and 86% of consumers have taking action after seeing a restaurant OOH ad. And what do they want to see in the ad? In order of importance: restaurant location, price saving opportunities, new food/drinks, popular foods/drinks and seasonal food/drinks. […]
WASHINGTON, D.C. – SEPTEMBER 18, 2023 – More Gen Z consumers are planning to travel this holiday season as compared to other generations and are prioritizing new cities and experiences, according to “OOH Consumer Insights & Opportunities Q4 2023: Holiday Travel & Shopping,” the latest research report conducted by The […]
As marketers seek to reach shoppers over the next few months, out of home advertising shows renewed, strong engagement for brands, especially across pharmaceuticals, video streaming networks, luxury, and alcohol NASHVILLE, TN – March 29, 2023 – Americans remain undaunted when it comes to spring and summer spending on travel, gifts, and […]
OOH Ad Recall Tops Live/Streaming TV, Podcasts, Radio, Print & Online Executions Jan. 4, 2023 (WASHINGTON & NEW YORK) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) media ecosystem, has partnered with leading financial advisory firm Solomon […]
WASHINGTON, March 10, 2022 /PRNewswire/ — The overwhelming majority of U.S. adults (85%) are expecting to travel this summer, taking even more vacation time than they did in 2021: nearly half (48%) of Americans who plan to vacation this summer will take two weeks or more, up from (41%) last summer. Driving […]
By: Julia Cramer, Adomni Content Specialist Synopsis: DOOH shows no signs of slowing down, with media owners and buyers excited for the future of programmatic! As we begin to wrap up Q1 2022, it appears out-of-home (OOH) advertising is surpassing experts’ predictions! According to the Standard Media Index, OOH ad […]
From Adkom on LinkedIn Out-of-home advertising is back stronger than ever, thanks in part to the pandemic. COVID-19 has accelerated several trends that have been building up for years, bringing them into the mainstream, and in the process has created the perfect environment to leverage OOH for improved results. The […]
WASHINGTON D.C. (November 18, 2021) – Out of home (OOH) advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a new consumer survey. More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and […]
