On this week’s Geopath/OAAA Virtual Seminar for Independent Operators, OAAA VP of Marketing Steve Nicklin talked about how to interest new clients in out of home and how to sell out of home versus other media. We’ve summarized his thoughts below. How do you generate interest in out of home […]
Tag: Geopath
Geopath reports distance travelled is 95% of pre-covid.
Geopath has updated the COVID-19 Mobility Update with data through the week beginning July 13, 2020. Daily miles travelled is now 95% of the travel occurring the first week of March prior to COVID-19 restrictions. [wpforms id=”9787″] Paid Advertisement
Chris Cowlbeck on Managing in Trying Times
On yesterday’s Geopath OAAA Virtual Seminar for independent operators LOOK Billboards and IBOUSA General Manager Chris Cowlbeck was asked for tips on managing through trying times and he said this: All of this stuff is cyclical…we’ve been through cycles and will continue to go through cycles…Keep it positive…Wake up and […]
Geopath Top 100 DMA’s Report Updated
Geopath has updated the top 100 DMA average daily miles travelled report as of July 20, 2020. Make sure you’ve got your DMA handy in case clients ask. Here’s what New York looks like. Daily miles travelled continues to inch upwards. [wpforms id=”9787″] Paid Advertisement
A Must Attend Event for OOH Operators
Next Wednesday July 22 Geopath and OAAA are holding a must attend event for independent out of home operators. It’s free to any billboard operator. A great way to spend a couple hours heading into the weekend. Geopath/OAAA Virtual Independent Operators Seminar Join OAAA and Geopath for a Virtual Independent […]
Geopath Top 100 DMA Report Shows Continued Traffic Improvement
Geopath as updated the Top 100 DMA’s – Average Daily miles travelled report through July 3rd. Since April there has been a significant growth in daily miles travelled in all DMA’s. You should lookup your DMA and send the info to your customers. Here’s the report for the #1 rated […]
Geopath reports average daily miles dips slightly to 93% of normal.
Source: Geopath Covid-19 Mobility Update July 2, 2020 Geopath reports that average daily miles travelled for the week ended June 29 dipped slightly to 93% of normal versus a pre-covid baseline. You can look up your state’s increase in the chart below. [wpforms id=”9787″] Paid Advertisement
Geopath/OAAA Virtual Independent Operators Seminar
Join OAAA and Geopath for a Virtual Independent Operators Seminar on Wednesday, July 22 from 2 – 4 PM eastern. Hear from industry experts as they discuss topics important for running a successful OOH company in today’s turbulent media business. The seminar will feature several short but content rich sessions […]
Geopath Releases Travel Report for Top 100 DMA’s
Geopath has released the average daily miles travelled report for the top 100 DMA’s dated 6/29/20. Download the report and send you clients the chart for your DMA. Here is the chart for the New York DMA. [wpforms id=”9787″] Paid Advertisement
Geopath: Distance travelled is 86-97% of normal, depending on region.
Daily miles traveled are 86-97% of normal with the highest rebound from covid in the North Central regions and the lowest rebound in the Northeast according to Geopath’s COVID 19 Regional and DMA Analysis dated June 22, 2020. Download the 107 page report and you can see trends for your […]
