New York, NY (October 5, 2021) – Geopath, a non-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of new members to its Board of Directors, including members of the Executive Committee and Ex-Officio members. Representing all facets of the industry, the new […]
New York, NY (September 22, 2021) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the promotion of Dylan Mabin to Executive Vice President of Operations and Acting President at Geopath, effective immediately following a unanimous vote from the Geopath Board of […]
By: Christina Radigan, Chief Marketing Officer of OAAA The OAAA recently proposed an in-progress framework to establish new Impression Measurement Guidelines because the need for recalibration on measurement in out of home (OOH) advertising has never been more apparent. OOH sellers across the spectrum of formats (print, digital, place-based, transit) feel the […]
SACRAMENTO, CA (June XX, 2021) – Adload Technologies, a programmatic digital out-of-home (DOOH) advertising platform reaching audiences across all roadways, today announced it has joined Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising. Adload Technologies installs smart digital displays on the back doors of commercial […]
OAAA’s Mission By: Anna Bager President & CEO, OAAA Click here to view the published article. As the OOH industry’s leading trade organization, our mission is to protect, advocate, and accelerate the growth of the entire OOH industry on behalf of our members. We do this by advocating for […]
Billboard Insider has confirmed with several sources that Kym Frank has resigned as Geopath President. Frank had been President of the out of home audience measurement organization since 2015. Frank was a forceful advocate for the power of out of home in her blog posts and twitter feed. We wish […]
The OAAA/Geopath 2021 Conference Agenda has been released. Billboard Insider doesn’t want to miss the Leadership Outlook panel. Plenty of other great panels. US House Majority Whip James E. Clyburn and Ken Klein on Political Issues Alexis Ohanian and Adquick CEO Matt O’Connor on OOH for Social AmpliAnna Gager interviews […]
On yesterday’s Billboard Insider podcast Stephen Freitas suggested the out of home industry needs to move towards real time impressions data in order to compete effectively with online advertising. Billboard Insider asked Geopath President Kym Frank about the path to real time impressions. Kym, how often does existing Geopath impressions […]
WASHINGTON D.C. (February 16, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out-of-home (OOH) and digital OOH media ecosystem, today announced a joint diversity, equity, and inclusion (DEI) initiative in partnership with Geopath, the not-for-profit organization that provides the industry-standard measurement […]
A Message from Kym Frank As we closed out 2019, eager to jump into 2020, no one could have predicted how COVID-19 would take hold and completely transform not only the advertising industry, but our everyday lives. Personally, I was very much looking forward to 2020 – OOH’s growth as […]
