By Julia Cramer, Adomni Content Specialist Synopsis: Let’s dive into the past, present, and future of out-of-home (OOH) measurement. When some think of out-of-home (OOH), it’s hard to picture the one-to-many advertising medium as measurable against specific business objectives. But despite popular belief, the oldest form of advertising has […]
Showcase Your Success with Peers Advertisers are always interested in learning about marketing success, especially within their own product category. Every OOH account executive knows the OOH medium works, and they also know the power of an advertiser testimonial that offers quantifiable proof of the value of OOH in […]
By Dylan Mabin, President, Geopath Political advertisers are utilizing out-of-home (OOH) media like never before. In fact, OOH political ad spend jumped 113% in Q1 2022 over Q1 2021 and 90% over the last midterm election cycle in Q1 2018. Plus, almost ninety percent (88%) of all OOH political ad spend is […]
New York, NY (July 6, 2022) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, has named Chris Luken Senior Vice President of Product. In this new role at Geopath, Luken will focus on accelerating and expanding the suite of Geopath’s OOH audience measurement […]
Audience Measurement Veteran Will Lead Geopath into the Future May 17, 2022 (New York, NY) – Geopath, the not-for-profit out of home (“OOH”) audience measurement organization established in 1933 and governed by a tripartite board of agencies, advertisers, and media companies, announced today that Dylan Mabin, former Executive Vice President […]
For the past two plus years, we have all been kept apart. But finally, we are transitioning from pandemic to endemic mode, advertisers and consumers are as active as we’ve ever seen, new marketplaces and technologies are ascendant, and OOH is stronger and more relevant than ever. Whether you are […]
We can’t wait to see all of you! The three of us are thrilled to co-emcee this year’s conference with a shared purpose bringing us together – our love and passion for the OOH Media industry. The changing landscape of the last two years has reminded us that our strength lies within […]
New York, NY (February 18, 2022) – Geopath, a not-for-profit organization that provides the industry-standard audience metrics for Out of Home (OOH) advertising, today announced it has promoted five employees and added four staff across various functions. Newly promoted within the Geopath organization are: Brian Ryu, Senior Manager, Transit & […]
New York, NY (December 9, 2021) – Geopath, a not-for-profit organization that provides the industry-standard audience metrics for Out of Home (OOH) advertising, today announced the election of Michael Lieberman, CEO, US at Kinetic as Chairperson of the Geopath Board of Directors. As Chairperson, Lieberman will support the efforts underway […]
A note to the OOH Industry from Geopath’s EVP Operations and Acting President, Dylan Mabin It was such a pleasure being together in person with so many of you at New York Digital Signage Week. The big crowds and engaged audiences truly drove home what makes this industry so […]
