Did you know: The Nike Corporation was incorporated on January 25, 1964 in Eugene. Eugene is the only city in the United States to host the US Olympic Team Trials for three consecutive years. This week’s Geopath Market Spotlight focuses on the Eugene DMA. Infographics for the top DMAs and […]
Did you know: Jackson was originally named Alexandria and then renamed in 1822 to honor Andrew Jackson for his service in the War of 1812. Jackson is the site of the International Rock A Billy Hall of Fame Museum This week’s Geopath Market Spotlight focuses on the Jackson DMA. Infographics […]
At last week’s OAAA 2019 convention Insider talked with DoMedia’s Ian Bowman-Henderson about the out of home trading platform’s activities. What does DoMedia do? DoMedia is the largest platform in the world for buying and selling out of home advertising. About 30% of the agency dollars are going through our […]
Did you know: Tulsa’s Gilcrease Museum houses the world’s largest collection of art and artifacts from the American West. Tulsa spent more than six decades as the “oil capital of the world.” This week’s Geopath Market Spotlight focuses on the Greensboro DMA. Infographics for the top DMAs and much more […]
Did you know: The Barn Dinner Theater in Greensboro is the oldest continuously running dinner theater in the United States Greensboro has 475 miles of sidewalks This week’s Geopath Market Spotlight focuses on the Greensboro DMA. Infographics for the top DMAs and much more are available to Geopath members in […]
New York, NY, April 30,2019 — Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, today announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to […]
Did you know: The Flint Institute of the Arts contains more than 8,000 pieces of artwork. Flint’s Longway Planetarium is the largest in the state of Michigan. This week’s Geopath Market Spotlight focuses on the Flint-Saginaw-Bay City DMA. Infographics for the top DMAs and much more are available to Geopath […]
The FQ Lounge to Offer Programming, Resources that Help Advance Transformation of Workplace Cultures April 29, 2019 (Washington, DC) – The Female Quotient (FQ), a female-owned business committed to advancing equality in the workplace, has partnered with the Out of Home Advertising Association of America (OAAA) and Geopath to bring […]
A fascinating exchange between Marcus Johnson and Nicole Perrin on an Emarketer podcast last week. (emphasis Insiders). Marcus Johnson: A recent digiday piece actually notes that all attention was not created equal. Marketers are starting to further probe whether current viewability standards are a true measure of audience attention. The […]
On yesterday’s Billboard Insider Podcast Geopath President Kym Frank discussed autonomous cars, hyper-targeting, the death of ad agencies, subway ads, privacy and smart cities. Autonomous cars. Overrated. Not because they’re not a thing. I think that the entire landscape or transportation is changing and focusing on autonomous cars is only […]
