Natural Grocers, the Lakewood, Colorado headquartered grocery chain, reported a 4% increase in store sales during the first quarter of fiscal 2020. On the firm’s earnings call Kemper Isley, the firm’s President, mentioned out of home: “We are pleased to report another quarter of continued daily average comparable same store […]
New York, NY, February 10, 2020 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that it has issued more than 1,500 certificates through its online Learning Lab. Introduced in September 2019 to support the launch of Geopath’s new Insight tool, the Learning […]
When the final year-end numbers are tallied, 2019 should prove to be one of the best years for OOH in the past decade. OOH continues to defy the trajectory of traditional media by posting continuous growth fueled largely by the medium’s ability to produce results for local advertisers. Every OOH […]
Did you know: Dr Pepper was invented in Waco in 1895 by Charles Alderton. Waco is home to the Texas Ranger Hall of Fame and Museum in addition to the Texas Sports Hall of Fame.This week’s Geopath market spotlight focuses on the Tri-Cities, Tennessee/Virginia DMA. Infographics for the top […]
Early registration is open for the GO 2020 Out of Home Media Conference and Expo. See note from Geopath below. Geopath x OAAA Out of Home Conference 2020 is the premier event in Out of Home as it brings together all parts and players of the industry. And we want […]
Did you know: The Tri-Cities is the region comprising the cities of Kingsport, Johnson City and Bristol in Northeast Tennessee and Southwest Virginia. Tri-Cities, Tennessee/Virginia is in the 99th largest DMA in the United States with a population of approximately 708,225. This week’s Geopath market spotlight focuses on the Tri-Cities, […]
Did you know: Syracuse is a “super-green” city with top rankings in National Geographic and Popular Science. The tallest building in Syracuse is the State Tower Building. This week’s Geopath market spotlight focuses on the Syracuse DMA. Infographics for the top DMAs and much more are available to Geopath members […]
Did you know: The University of Notre Dame has the oldest continuously existing college band in the United States. South Bend’s Potawatomi Zoo opened in 1902 and is Indiana’s oldest zoo. This week’s Geopath market spotlight focuses on the Montgomery/Selma DMA. Infographics for the top DMAs and much more are […]
Yesterday Insider profiled 4 of the 12 members of the Geopath futures council. Scott Fiaschetti, SVP Operations and Strategy, Geopath Gina Stratford, VP Sales and Marketing, YESCO Outdoor Media Matthew Noll, Director of Marketing and Digital Strategies, EMC Outdoor Mike Buongiovanni, Associate Media Director, Horizon Media Today those four members […]
In March 2019 Geopath formed a Futures Council to help Geopath and the out of home industry prepare for the future. Here is a closeup on the Council’s leaders. They talk about their background and roles, why they joined the council and what it was like creating a best practices […]
