Industry leaders from Vita Coco and Postmates have been named as keynote speakers by Geopath for the 2020 Out of Home Media Conference & Expo this April.

Brittany Harshbarger, senior media manager at Vita Coco, will detail the brand’s “Impossible to Hate” campaign, which was included in over 2,100 placements in seven key markets across the US. For a brand that emphasizes fun, OOH is an essential asset for Vita Coco, as the coconut water brand spends more than half (56%) of its budget on the medium.  Here are some samples of the Vita Coco Campaign

Eric Edge, SVP of marketing & communications at Postmates, will delve into the goods and food delivery service’s latest campaign titled “When all you can food is think about,” that utilizes OOH to focus on the human truth: the power of craving.

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