This is the second part of Billboard Insider’s interview with Intersection CEO Chris Grosso. In the first part of the interview, Grosso talked about how travel is back and how intersection is executing travel campaigns for out of home clients. Today, he talks about how dynamic advertising, QR codes and […]
One of the strengths of digital out of home is the ability to use dynamic advertising which changes with weather. The Aruba Tourism Authority is using a dynamic campaign to remind cold weather commuters in Chicago, Philadelphia and New York City that sunny days are within reach. Intersection’s digital sign […]
Insider spotted a Lamar ad campaign which uses weather triggered advertising on 6 digital billboards in Baton Rouge on behalf of Accutemp an AC/heating company. Ian Dallimore, Lamar’s Director of Digital Growth, talked with Insider. Where did the idea come from? Our account executive in Baton Rouge worked with Accutemp’s […]
