Billups provides an article to Medium with their thoughts on how the Out of Home industry is trending as we look at 2018 and beyond. In particular, they address through the question of “Why is OOH succeeding where others are failing?”, citing Magna Global forecasting a 3% increase for OOH in 2018 […]
NEW YORK–(BUSINESS WIRE)–Intersection, the leading smart cities technology and media company, focused on transforming the urban experience by connecting the digital and physical worlds, today announced the close of a $150 million funding round. The investment was made by a consortium of investors led by Graham Holdings Company, with participation […]
COLUMBUS, Ohio, Oct. 23, 2017 /PRNewswire/ — DOmedia, which operates the largest database of out-of-home advertising in the U.S., announced today that advertising agencies can now access over 1 million media assets through its platform. In 2017, nearly 25 percent of agency-driven U.S. out-of-home advertising spend is committed to be managed via […]
Kevin Bartanian EVP of Sales and Business Development, StandardVision Defining public art according to Americans For The Arts: Public art is art in public spaces. It can take a wide range of forms, sizes, and scales, and it can be temporary or permanent. It is often site-specific—created in response to the place and […]
NEW YORK, Feb. 8, 2017 – The Digital Place Based Advertising Association’s (DPAA) eighth annual survey of media planners identifies the growing importance of digital place-based (DPB) and digital out-of-home (DOOH) media in today’s advertising ecosystem, punctuated by the increased focus of reaching consumers outside the home, continued disruption of […]
Insider invited readers to respond to 5 Out of Home Predictions for 2017. Here are a some responses. Michaeli Avihai, Co-CEO Ai Type talks about dooh and adwords: Giant companies like Google, JCDecaux and others and will make the Dooh an extension of their internet AdWords which shrunk due to […]
As of follow up to our article on Rouge Media’s acquisition of On-Campus Media, Insider had a chance to interview, Martin Poitras, CEO of Rouge Media. Let’s start with some history on Rouge Media Group. When was it founded, what was its original market focus and how has it evolved? […]
