Insider is at the IBOUSA conference in Savanah, GA. Here is one of the things we found interesting on Wednesday. Bill Ripp, VP of Digital Development at Lamar Advertising and Jim Shimmin, GM of Digital Products at Formetco both offered their perspectives on digital security. Here are my top three […]
With Permission from Sean McCaffrey CEO of GSTV Last month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. Simply put, McDonald’s, long a leader […]
My Turn, By Nancy Fletcher OAAA President and CEO In today’s era of highly targeted media options, OOH has emerged as a central ingredient within the most thoughtful communication strategies. The power of OOH is recognized by savvy brands and agencies who understand the medium is a force that drives […]
LONDON, UK Glimpse and the not-for-profit collective We Are Ocean make a clever connection between cities and the seas in an out-of-home campaign which is triggered by rainfall from the ocean. The Sea Is The Sky recalibrates the relationship between inland urban populations and the world’s oceans, using delightfully surreal […]
NEW YORK – January 30, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced the launch of 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic measurement specialists. The partnerships, which will provide foot traffic studies on the impact of digital out-of-home […]
New York – June 28, 2018 – Vistar Media, a programmatic technology company for digital out-of-home (DOOH), today announced the launch of the first global dedicated storefront for private marketplace (PMP) deals in DOOH. Through the Vistar “Deals Discovery” storefront, buyers can now explore custom packages curated by the world’s […]
By Nicole Randall OAAA Communications Director This month, OAAA spotlights the Innovations Committee, asking members, “If you could snap your fingers to change one technology-related thing in the OOH industry, what would you change today and why?” Kevin Bartanian, EVP Sales & Business Development, StandardVision I would have all creative for […]
As we view the landscape of big data and programmatic buying attempting to understand a new language, do these types of terms give you a headache? Served Impressions Audience Composition CPM Message Duration Unique Traffic Primary Ad Unit Geographic Targeting The Interactive Advertising Bureau would like to introduce to you […]
Billups provides an article to Medium with their thoughts on how the Out of Home industry is trending as we look at 2018 and beyond. In particular, they address through the question of “Why is OOH succeeding where others are failing?”, citing Magna Global forecasting a 3% increase for OOH in 2018 […]
NEW YORK–(BUSINESS WIRE)–Intersection, the leading smart cities technology and media company, focused on transforming the urban experience by connecting the digital and physical worlds, today announced the close of a $150 million funding round. The investment was made by a consortium of investors led by Graham Holdings Company, with participation […]
