Insider mentioned when Comscore signed an agreement with GSTV that they have an appetite to grow in the Digital OOH space. Yesterday they announced an agreement with Captivate, North America’s leading location-based digital video network, to provide reporting from Comscore’s fast-growing digital out-of-home (DOOH) solution. The new reporting includes digital ad impressions, reach, […]
AUSTIN, Texas, July 27, 2021 /PRNewswire/ — Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular […]
RESTON, Va., July 15, 2021 /PRNewswire/ — Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency […]
TBWA\Paris produced “Fearless Night,” a campaign where from 9 p.m. to 7 a.m., digital billboards in the west of Paris suddenly get 20 percent brighter, cutting beacons of light through poorly lit space. The video below tells us 26 percent of women and gender minorities often avoid going out at […]
With COVID-19 restrictions lifted and high rates of vaccination increasing, people are out of the house and reengaging with public spaces at an exciting pace. In fact, the majority of Americans report enjoying being out of the house these days (72%), feeling happy when they are out of the […]
DALLAS–(BUSINESS WIRE)–Reflect Systems – provider of award-winning digital signage experiences for retail, entertainment venues, healthcare providers and corporate communications environments – today announced it has been awarded a patent (U.S. Patent No. 11030643) for the company’s AdLogic platform. The patent details the process by which a computer system can precisely deliver targeted advertising […]
By Norm Chait, Director of Out of home Product and Sales at Ubimo, a Quotient Brand. Vaccinations are increasing steadily with the warmer temperature—and with more Americans getting vaccinated and getting back outside every day, it’s becoming apparent that we’re at the cusp of a “hot vax summer.” People who […]
WASHINGTON D.C. (May 7, 2021) – The Out of Home Advertising Association of America (OAAA), today released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The “OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices” will establish an industry-wide measurement […]
By Marissa Bernstein, Director of Marketing at Vistar Media If you work in the digital advertising space, you have likely heard the term programmatic. However, if you’re new to this type of buying, you probably have questions about how it works and why you should use it. This article will answer […]
24 double-sided LED displays and two link bridge displays were installed and activated early in 2021 BROOKINGS, S.D. – Apr. 13, 2021 – Daktronics has partnered with Emaar Malls to design, manufacture and install 24 double-sided indoor LED banner displays and two link bridge displays at Dubai’s Marina Mall in […]
