Market leaders partner to enable unified auctions and streamlined programmatic access for media owners October 10, 2022 09:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Two of the leading programmatic platforms for digital out-of-home (DOOH) – Vistar Media and Place Exchange – today announce mutual support for each other’s mediation solutions to enable unified auctions […]
By: Julia Cramer, Adomni Content Specialist Synopsis: Media owners can take advantage of the versatility of DOOH, using it as an advertisement, a TV screen, a charging device, an easel, or a news source. Programmatic digital out-of-home (DOOH) has a surplus of marketing benefits that drive consumer interest […]
September 27, 2022 After 31 years, PMD Media has officially rebranded as WNDW. Pronounced “window,” the new name strikes at the heart of what we deliver – it’s our driving ethos. A window is where we are now, and where, quite literally, we have been seen over the past […]
BROOKINGS, S.D., Aug. 31, 2022 (GLOBE NEWSWIRE) — Daktronics, Inc. (NASDAQ – DAKT) today reported results for fiscal 2023 first quarter which ended July 30, 2022. Q1 FY2023 financial highlights: Net sales of $171.9 million, the highest quarterly conversion rate since the pandemic began Operating loss of $5.5 million attributable to […]
By: Julia Cramer, Adomni Content Specialist Synopsis: Digital technology has fueled a new market in the out-of-home space, with Shoutable and Lamar leading the way! Billboards are one of the most influential and oldest forms of advertising on the market. There’s no doubt that almost everyone has seen one […]
WASHINGTON D.C. (August 18, 2022) – Out of home (OOH) advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, accounting for $2.62 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). These Q2 revenues are roughly equivalent […]
By Julia Cramer, Adomni Content Specialist Women make up more than half of the US population and control over 80% of consumer spending. However, these statistics do not reflect the ads we see daily, with research showing that men are almost 40% more likely than women to be featured prominently […]
By Julia Cramer, Adomni Content Specialist Synopsis: Advertisers and agencies can control their messaging, placements, and creativity to alleviate unprecedented obstacles while creating more relevant ads that capture attention and drive more remarkable results. The onset of the coronavirus pandemic caused rapid and significant changes to the world economy, […]
Focused exclusively on DOOH planning and buying, Adstanding launches today to connect advertisers with high-quality DOOH inventory across North America With the goal of providing brand marketers and media buyers the easiest and quickest route to buying and launching creative, Atedra, a leading global provider of digital advertising solutions, announced the […]
Group M released its mid-year 2022 revenue forecast this week for both global and US markets. Here are some highlights from the US markets. You can read the full report at this link. 2022 U.S. MID-YEAR ADVERTISING FORECAST BREAKDOWN Data from the U.S. Bureau of Labor Statistics (BLS) has shown […]
