New York, NY – August 8, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced solid growth indicators through H1 of 2023. Most notably, Vistar saw continued adoption of its DOOH solutions and investment in the channel from advertisers, including the following highlights: […]
Partnership allows Beeyond Media’s advertisers to reach target audiences on unmatched supply of global premium OOH inventory. Miami, Florida – July 18th, 2023 – Beeyond Media, a leading programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), today announced that it has joined forces with Place Exchange, a […]
Vistar Studio provides creative services globally to support advanced programmatic campaigns NEW YORK – June 6, 2023 – Vistar Media, the world’s leading marketplace for programmatic digital out-of-home (DOOH), today announced the launch of a new global function – Vistar Studio. Vistar Studio is a new offering that provides advertising […]
Over 55 New Digital Displays Unveiled Powered by Vistar’s Full-Stack DOOH Infrastructure Software New York, NY – April 25, 2023 – Vistar Media, a cutting-edge global provider of technology for digital out-of-home (DOOH), and Lamar Advertising Company, one of the largest outdoor advertising companies in the world, today announced the […]
The year’s fastest-growing medium, OOH revenue hits $8.6 billion WASHINGTON, D.C. – March 28, 2023 – Out of home (OOH) advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This […]
Buyers now have programmatic access to premium DOOH inventory across Europe’s largest markets directly via their DSPs. London, England (March 22, 2023) — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, has expanded its presence in major European markets, including the UK, France, Germany, Italy, Netherlands, Scandinavia, and Spain. […]
By Julia Cramer, Adomni Content Specialist Synopsis: Here are some shared best practices and proactive steps businesses can take to prepare for their next cyber threat. Out-of-home (OOH) advertising – once a mechanism used by Egyptians to publicize laws and treaties on stone pillars – is now being rapidly […]
By: Julia Cramer, Adomni Content Specialist Synopsis: We are entering an era focused on privacy, and DOOH needs to be ready! Buckle up as we head into the Data Privacy Era. Everyone in the AdTech industry has heard that Google and Apple are making updates to further protect personal privacy, […]
Capitol Outdoor is entering the drone business and partnering with the premiere drone company, PIXIS! We are marketing drones exclusively to the out of home industry. With events like NASCAR and the 2022 Super Bowl on our resume, you are guaranteed a quality light show! Here is the stunning display […]
Latest capability furthers Volta’s ability to meaningfully engage consumers while attracting high-value advertisers and larger digital media budgets NEW YORK–(BUSINESS WIRE)–Volta Inc. (NYSE: VLTA) (“Volta”), an industry-leading electric vehicle (“EV”) charging and media company, today announced the support of three-dimensional (“3D”) creative campaigns across the Volta Media™ Network. […]
