Here are five quotes which summarize day two of the Independent Billboard Operators (“IBO”) fall 2021 show. OAAA President Anna Bager likes the vibe It’s great to be here. There’s so much positivity. To be back here and talk about growth again is so uplifting. Integration Media Chief Operating Officer […]
Company of the Day: IMAGE MEDIA® Company: IMAGE MEDIA® Headquarters: 5101 Darmstadt Rd. Suite A Hillside, IL 60162 Market: Chicago, IL Phone: (312) 988-4600 Contact email: sales@imageoutdoor.com IMAGE MEDIA operates an out of home plant in the Chicago market. The company was started 35 years ago by Michael Scheid Sr. following a career at […]
OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “What are some ways you’ve successfully helped traditional OOH sales teams embrace a more data and technology-driven approach to selling OOH advertising?” Kevin Bartanian, Kevani The promise and delivery of a […]
At last week’s OAAA 2019 convention Insider talked with DoMedia’s Ian Bowman-Henderson about the out of home trading platform’s activities. What does DoMedia do? DoMedia is the largest platform in the world for buying and selling out of home advertising. About 30% of the agency dollars are going through our […]
NEW YORK — Monday, May 7, 2018 — DOmedia announced today that Kinetic North America has signed on to be its new agency client. Kinetic will leverage DOmedia’s planning platform to support the agency’s OOH buying and planning efforts. The system is designed to provide planning efficiencies from managing the […]
COLUMBUS, Ohio, Oct. 23, 2017 /PRNewswire/ — DOmedia, which operates the largest database of out-of-home advertising in the U.S., announced today that advertising agencies can now access over 1 million media assets through its platform. In 2017, nearly 25 percent of agency-driven U.S. out-of-home advertising spend is committed to be managed via […]
Supply-Side Platform Successfully Completes Availability Beta Test; Platform Among Largest in the U.S. May 15, 2017 12:32 PM Eastern Daylight Time COLUMBUS, Ohio–(BUSINESS WIRE)–DOmedia, the leading platform for buying and selling out-of-home (OOH) media, announced that its advanced inventory charting system is now tracking the availability of thousands of U.S. […]
Last week the Sixteen:Nine podcast interviewed Ken Sahlin the CEO of DoMedia, the Columbus, OH developer of cloud-based tools to facilitate the buying and selling of out-of-home media. Here are some snippets from the Sixteen:Nine interview with Ken Sahlin. On how the agency people who buy outdoor are different today: […]
Columbus, OH headquartered DOmedia provides cloud-based technology to facilitate outdoor ad buying and selling. The firm’s platform powered approximately 5% of all US outdoor transactions during 2015. Insider asked DOmedia CEO Ken Sahlin for his thoughts on outdoor and automated buying. Ken, outdoor is one of the few forms of […]
DOMedia operates a cloud-based applications which allow outdoor companies to create, manage and share RFP’s and proposals and to communicate better with outdoor buyers. Here’s a link to a February 2016 Billboard Insider interview with DOmedia CEO Ken Sahlin. This week DOMedia announced a new Supply Side Platform to make […]
