Orem, Utah; July 5, 2023 – Have you wondered how a Blip-enabled digital billboard’s revenue grows over time? Blip Billboards, the country’s largest self-serve out-of-home marketplace, released proprietary revenue data, revealing the average revenue growth rate across hundreds of digital billboards after one, three, six, 12 and 24 months. The […]
A Billboard Insider reader asks “What are the best colors to use for digital?” Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this. Embrace color and have fun with yellows, blues, reds, purples, and pinks. These are some of my favorites, as well as blurred gradient […]
Kerry Yoakum discussed Digital Billboard permitting at the 2023 OAAA/Geopath out of home conference. He gave 6 tips to make permitting easier. Know your city council. Understand who supports them. What are their pet projects? What are their interests? Who are their key friends and allies? Post billboard content that supports […]
Lamar’s Director of Digital Development Bill Ripp gave an outstanding talk on siting digital billboards at the 2023 OAAA conference. Ripp has installed 4,500 digital billboards in his Lamar career. Digital siting is hard. Lamar Advertising relocates 10-20 digital signs a year and they let 10-20 digital signs fade to […]
OUTFRONT media has proposed to replace two static billboards with a digital billboard on the site of a closed gas station AT 187 Riverside Avenue on Route 35 just past Coopers Bridge in Red Bank, New Jersey. Read articles by Tap into Redbank and Red Bank Green. The project received […]
It’s time for New Years resolutions and here are five New Years resolutions which will improve your out of home company in 2023. Install a digital billboard face. Billboard Insider is surprised at how many out of home companies there are which don’t have any digital faces. Most out of […]
Here is to closing one door and opening another as Keith Edwards, Chief Operating Office at Media Resources International, concludes an amazing 51 Years in the Sign Industry. Media Resources (formerly known as Grant Signs) was first formed in 1967 by Keith’s older brother Grant Edwards. Keith Edwards joined his […]
By Neil Bell, Founder and CEO, New South Outdoor I had a few folks reach out with questions about my comment in 10 Things I’ve Learned From Building 100 Digital Displays that I have never done well with a digital on an interstate. I know lots of operators who have […]
I have put up 100 digital displays in the last 15 years and I have learned a whole lot about how to do it successfully. More often than not, I had to learn the hard way. Here are 10 things to consider. 1. Don’t go cheap on your display. You […]
A Milford, Connecticut billboard company is trying for the third time to get approval to erect a digital billboard along I-95. Opponents complained that the digital billboard will cause light pollution and trotted out a ten year old Swedish study that found that digital billboards are distracting. You need to […]
