On October 15, 2026 the Wheat Ridge Planning Commission recommended approval of an ordinance (ZOA-26-1)to allow 4 of the city’s 15 billboards to be converted to digital displays. The recommendation now goes to the Wheat Ridge City Council. Some details of the ordinance. Only existing billboards can be converted. No […]
Here are the highlights from OUTFRONT CFO Matt Siegel’s comments at the Citi 2026 Global TMT Conference, sponsored and analyzed by SignValue Siegel says OUTFRONT will be more active in M&A We have proactively improved our balance sheet. A few years ago, we had some leverage challenges. If you remember, […]
Yesterday we quoted Trailhead Media CEO John Murrow as saying “I never understood that a South facing digital doesn’t last as long as a north facing digital. A reader asks: Are the south vs north facing differences because of wind, sun, both or something else? South facing digital billboards in […]
Here are the results of Billboard Insider’s reader poll on digital billboard lease up and occupancy. A large majority of Billboard Insider readers said it takes 6 months or more for a new digital billboard to get to full occupancy. 70% was the most popular opinion as to what reasonable […]
Starting at 9:00 am Tuesday October 29, Microsoft experienced a major web outage relating to the Azure cloud service. Companies which relied on Microsoft Cloud services were impacted. We have heard for example that digital billboard cameras which were relayed through the Microsoft cloud stopped working. One billboard operator wrote […]
NEW YORK, NY – Sept. 10, 2025 — A once-static block in the heart of Times Square has been reborn as a dynamic brand showcase thanks to Heritage Outdoor Media (Heritage), whose bold vision and expert execution transformed outdated signage on two neighboring buildings into one of the most commanding […]
One in five Billboard Insider readers converted a static billboard to digital during the past year and one in four Billboard Insider readers expect to convert a static billboard to digital in the next year. Here are some tips on how to create value by converting a static billboard to […]
Riley Outdoor’s Robert Moore has built almost 500 billboards in the course of a 30 year career. He recently sold his compahy to Adams Outdoor. Last week Robert talked about billboard permitting. Today he talks about digital billboards. What have you learned about digital billboards They are the future of […]
A Billboard Insider reader asks, “My company is installing our very first digital. We are total neophytes in this industry. I’d like to gain some input on typical commission structures. Can you give some guidance?” Out of home sales expert Kevin Gephart says pay an 8-10% premium on base commission […]
Weather and sports are the most used digital billboard content feeds according to our Billboard Insider poll. 28% of our readers use a weather content feed, 20% of our readers use a sports content feed and 8% use a digital art content feed. 20% of our readers don’t use any […]
