Billboard Insider is aware for several groups which have been asking to put data devices on billboards. We’ve written before about Genlogs.io, which has a successful track record renting space on billboards to install sensors which measure the real time movement of trucks. Here are four questions you should ask […]
Today’s podcast guest is Ran Ben-Yair, President and CEO of the location intelligence company Ubimo. Ran discusses how to use data to target out of home audiences, mistakes out of home companies make when using data and whether google will enter out of home buying. Here are the highlights. Talk […]
Outfront and Clear Channel stocks rise after JCDecaux’s CEO says at Morgan Stanley’s Tech and Media Conference that he’s open to acquiring either company. Economist magazine likes out of home. See Billboards are an old but booming ad medium. Economist explains in concise, jargon-free english how data is transforming out of […]
Clear Channel CMO Dan Levi was interviewed by Patrick McGinnis on the AW360 podcast last week. Here’s Levi talking about how a data-driven approach to out of home can benefit clients: We’re showing great results to our clients. Retailers, QSR clients, consumer packaged goods, automotive. These are the biggest categories […]
Seeking Alpha has an interesting article posted on the opportunities for billboard companies to become the next generation of data carriers. Some excerpts from the article: Data will grow dramatically over the next 10-20 years. Seeking Alpha views tower companies great long term investments. They see billboard companies as an under […]
