Tag: data

Ubimo’s Ran Ben-Yair on Data and Out of Home

Today’s podcast guest is Ran Ben-Yair, President and CEO of the location intelligence company Ubimo. Ran discusses how to use data to target out of home audiences, mistakes out of home companies make when using data and whether google will enter out of home buying. Here are the highlights. Talk […]

New and Noted – November 16, 2018

Outfront and Clear Channel stocks rise after JCDecaux’s CEO says at Morgan Stanley’s Tech and Media Conference that he’s open to acquiring either company. Economist magazine likes out of home.  See Billboards are an old but booming ad medium.  Economist explains in concise, jargon-free english how data is transforming out of […]

Dan Levi on data success stories

Clear Channel CMO Dan Levi was interviewed by Patrick McGinnis on the AW360 podcast last week. Here’s Levi talking about how a data-driven approach to out of home can benefit clients: We’re showing great results to our clients.  Retailers, QSR clients, consumer packaged goods, automotive.  These are the biggest categories […]

The Next Data Play – Billboard Companies

Seeking Alpha has an interesting article posted on the opportunities for billboard companies to become the next generation of data carriers. Some excerpts from the article: Data will grow dramatically over the next 10-20 years. Seeking Alpha views tower companies great long term investments. They see billboard companies as an under […]