Today digital billboard manager Leslie Morris of Skydragon Designs talks about what’s in an effective out of home promo and an effective out of home ad. What’s in a good promo ad? You want it to grab a person’s attention. Bright colors, even a picture of something witty – a […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
As the OOH industry continues to grow, more opportunities are being created for everyone involved. This includes traditional assets, such as billboards and posters, as well as digital displays, programmatic buying, and new measurement systems. Companies like FotoFetch are helping to revolutionize the industry by providing timely and high-quality […]
One of the strengths of digital billboards is that they can communicate timely information. Look at this digital billboard campaign running in Manchester England. Litter on a stick? No. Helpful information. Yes. EE has launched Stay Connected at Night, a billboard-led campaign harnessing the power of Stay Connected Data to […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
It’s a challenge to freshen up an ad in a popular out of home category like real estate. Durden Outdoor Creative Director Bill Durden found an economical solution for Tom West Realty. We talked with Bill. Bill, who came up with the idea for the lights? The lighting concept […]
Out for a stroll, the paparazzi lurk. What’s the story you wish to tell? The shutters click, and the moment over-captured. Once published people will see the elegant and divine, the one-way sign, the muted denizens, the spectacular reds, and of course the message. The message on the wall is […]
Does the photo you need cost more than the value it will cost to get it? That is a question FotoFetch has solved. We understand that you do not wish to hire a commercial photographer. You wish to buy a photo. Once you separate the two, you quickly understand that […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
This article was written by a human. A disclaimer like this may be needed in the future. Artificial Intelligence (“AI”) will disrupt out of home advertising by automating certain tasks and by providing easy access to information. Ask Chat GPT-3 these prompts and see what you get: What are the […]
