COLUMBUS, Ohio, Feb. 1, 2016 — Today, STRATA, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced a partnership with DOmedia, the leading platform for buying and planning out-of-home (OOH) advertising. DOmedia’s demand-side platform (DSP), which automates much of the OOH media […]
By Chris Cowlbeck Very few people like their own picture and even fewer want to use their picture in advertising. By using your picture, however, you associate yourself with your Brand and reinforce familiarity. The next time you cross paths, a customer may say, “Hey, you’re the person on the […]
Virgin Trains is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at UK car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages based on local traffic data and vehicle recognition technology, to add relevance and context to messages […]
Lamar Advertising and Paramount Pictures kicked off a cool (pun intended) new digital out of home campaign to promote the upcoming release of the Baywatch movie. Using Lamar’s dynamic digital capabilities, each billboard automatically displays a contextually relevant Baywatch ad triggered by the current weather. The campaign is running through Feb. […]
By Chris Cowlbeck We cram as much as we can into a flyer, document, brochure, yellow page or paper ad, knowing that more is better – we have to “get our money’s worth”. It’s easy to do – just write down everything you can think of and send to the […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good) or 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating […]
Burkhart and Extra Credit Projects have posted a terrific 1 minute video on how a billboard design moves from concept to art to mockups to vinyl. Fun to watch the Burkhart and Extra Credit Projects creatives at work. Paid Ad
This week’s out of home design tips come from a blog post by Michael Baily, Graphic Designer, Independent’s Service Corp. Insider wishes to thank Allen Atkins of ISCO for permission to reprint. Here we have two billboard designs from an advertiser new to out of home advertising. These two […]
By Chris Cowlbeck Some people know a font as a stone receptacle full of water used in baptisms at churches. Before computers, most folks had no idea what a font in design might have been, not to mention what a good one was. Fonts are used in typesetting in the […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
