Tag: creative

Cowlbeck on Logos and Fine Detail

Chris Cowlbeck is a busy guy.  He runs  Look Billboards a rural Oklahoma out of home company as well as the IBOUSA.  In his spare time Chris moonlights as a scarecrow and blogs on billboard ad design at his company’s website.  Today Chris writes about logos and billboard design.   A good corporate logo […]

OOH Experiencing A Renaissance

IndaStra ran an article very positive on the prospects for Outdoor.  You can read more of the detail on their site, but here’s why IndaStra thinks  OOH is more relevant than ever. Until teleportation is an option, consumers will go outside. Consumers can try to ignore billboards, but they’re always […]

Ikea uses billboards for memphis rollout

Memphis Business Journal reports that Ikea is using billboards and transit advertising to publicize a new store in Memphis. Ikea has a history of creative use of billboards.  The Ikea billboard on the right was installed in 2015 in San Jose, California. To help promote the store the ad shop […]

1 minute video on Lamar’s vehicle recognition billboard

Insider wrote about vehicle recognition billboards in July 2016 and April 2016.  We found a 1 minute video at the Lamar youtube page which describes exactly how the Lamar/Posterscope car recognition project works. Insider’s take: This is a great example of why your company needs to set up a youtube page. […]

Cowlbeck on Busy Patterns

By Chris Cowlbeck We all know a pretty picture when we see one – I’m sure something just popped into your head.  “A picture says 1000 words”, is a rather worn out phrase, but says it all.  Generally, the more detail the better in pictures in a lot of marketing […]

Outdoor Design Tips from DDI Media

Insider will release the 2017 out of home website rankings next week.  A common failing of our of home websites is a lack of design tips.  Only 3 of 10 out of home websites provide billboard design tips.  Why not make it easy for a client to know what works […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Cleveland Outdoor’s Design Tips

This week’s outdoor advertising design tips come from the Cleveland Outdoor website.  Great advice.   ______________________________________________________________________    

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using a scale of 1 (not good) to 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, a billboard designer […]

Allison Outdoor Billboard Design Tips

Allison Outdoor’s website has some great billboard design tips.  Insider has reproduced the page below.  You ought to consider putting design tips on your website to help clients know what makes a good ad.  Kudos to President Gary Ayers and Allison for a direct and compelling presentation. Paid Advertisement