Thanks to the OAAA for allowing us to reprint their article. MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s […]
I’ve attached a table below taken from Peter J Solomon Company’s Media Monthly newsletter for May 2016 showing the cost per thousand advertising impressions (“CPM”) of various forms of media. The chart is based on rate card, not actual rates. The PJSC newsletter is a great read if you wish […]
