Out of Home Is A Good Value

The August 2017 Peter J Solomon Media Monthly is a good read with articles on how tech is changing out of home sales, wireless leasing of billboard space and Adquick’s $1.1 million raise.  The chart below caught Insider’s eye.   Bulletins and posters are a great value with a median cpm of $5-10 versus a median cpm of $25-35 for primetime TV, $10 for radio, $14 for magazines and $33 for newspapers.

 

Source: Peter J Solomon Company The Media Monthly August 2017

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