Ubimo surveyed 1000 people in the US to assess changing shopping behavior during covid. Key Findings: Retailer loyalty has strengthened among millennial and Gen Z in-store shoppers In-store shopping gets a revamp: consumers go quickly and with a plan Relevant and timely messaging remains key for consumers Retailer loyalty has […]
Digital billboard delivery times have lengthened. Here’s what manufacturers tell Billboard Insider: Delivery times are as much as 6-12 weeks. This is up from a normal 2-4 week delivery cycle. There is strong demand for digital billboards. Ocean shipping costs have risen dramatically. From $4,000 per container to $20,000 per […]
Billboard Insider recently talked to Gravy Analytics CEO Jeff White about how consumer behavior is changing post covid and what he thinks of the proposed move from likehood-to-see to opportunity-to-see impressions. What does Gravy Analytics do and how does it help out of home advertising companies? At Gravy Analytics, we […]
Billboard Insider asked Barry Frey, President of the Digital Place Based Advertising Association to talk about how place-based is coming back from covid. Barry, can you give us an update on how the place based out of home market is coming back from Covid? We see all of Digital Out […]
By Anna Bager – President & CEO of OAAA “All politics is local,” former House Speaker Thomas “Tip” O’Neill used to say. Well, the same premise is true with advertising about COVID vaccines. Across the country, governments and health authorities are communicating the importance of getting vaccinated against COVID-19. Out of […]
Geopath has amazing reports for members tracking mobility post Covid. What are your options if you aren’t a Geopath member? Ubimo’s Covid-19 dashboard shows trends in movement around Place based OOH properties. This chart, for example, shows that doctor visits and convienence store visits are above a pre covid baseline, […]
OUTFRONT leaves Covid with fewer employees, fewer billboard leases and more digital screens. OUTFRONT’s capital spending will increase in 2021 although the increase won’t match Lamar’s increase because OUTFRONT’s markets are taking longer to rebound from covid. Here are 5 things Insider learned from reading OUTFRONT’s 2020 10k. 1. More […]
OUTFRONT EVP/CFO Matt Siegel says there are no distressed OOH sellers right now. Here’s a selection of Siegel’s comments at the Deutsche Bank Media Internet and Telecom Conference last week. On Acquisitions We always do tuck ins. We put them on hold when the pandemic hit. We just closed a […]
Insider is a fan of MIT-educated data scientist Youyang Gu. His work suggests that the US will reach covid herd immunity and we will return to normal by mid summer. Look at these two charts. The number of daily new US covid infections has dropped since December 24 and […]
Last July, Billboard Insider talked with Safety Professional Jim Poage to get his opinion on staying safe during the COVID19 outbreak. We asked Poage for an update on COVID and it’s impact on out of home. Has Formetco changed their methods of protecting employees since we talked last? In some […]
