Vogue Business says fashion advertisers have rediscovered out of home in Out-of-home advertising: The big fashion comeback. The article cites OAAA sponsored research that more people are noticing out of home ads post-pandemic and quotes Adquick’s Chris Gadek fashion brand and retailer advertising is up 573% year over year. Anna […]
Ken Klein, OAAA Executive Vice President, Government Affairs The Pennsylvania Turnpike pleads with drivers to focus on the road, not cell phones (Focus is Key). It delivers that message on billboards. The PA Turnpike campaign (tagline: “Delete the Distractions”) is the latest example of billboards as safety messengers. For decades, […]
