With permission from Extension Media. By Mark Boidman, Susan Wang, and Brandon Yoshimura, PJ SOLOMON The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, […]
As we view the landscape of big data and programmatic buying attempting to understand a new language, do these types of terms give you a headache? Served Impressions Audience Composition CPM Message Duration Unique Traffic Primary Ad Unit Geographic Targeting The Interactive Advertising Bureau would like to introduce to you […]
By Nicole Randall OAAA Communications Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members, “What was your favorite OOH campaign in 2017?” Eddy Herty, National Creative Director, OUTFRONT Media The 2018 College Football Playoff National Championship I’m In campaign was my […]
With a goal to eliminate billboards along the city’s main streets and in pedestrian-friendly districts, the City of Orlando is considering allowing static boards to be swapped out for digital signs. The Orlando Sentinel reports that the City Council is meeting this week and the expectation is they will approve […]
By Bob Klausmeier In the summer of 2013, I embarked on a new venture, a ground-up new billboard company comprised entirely of digital billboards. As of this writing, the new venture has built and installed eighteen digital billboard faces on nine, well-placed structures in southern Michigan. The company is thriving […]
By Alli Collier, OAAA Marketing Programs Manager Last week’s Advertising Week was nothing short of “remarkable,” in true New York City style. With hundreds of panels and networking events to choose from, it was hard for any advertising professional not to participate in the outstanding content offered this year. Throughout […]
By Ana Gaona, Marketing Specialist, Measurance Traditional Out-of-Home advertising has seen significant changes from developments in digital platforms to data sources and thus better measurement tools. According to Magna Global, out-of-home advertising was the only traditional media business to grow last year. A lot of cities are now looking at all the data that gets produced by various […]
Clear Channel Airports announced on Wednesday that it has signed a new 10 year agreement with the Honolulu International airport (HNL) to provide a comprehensive digital media program for 10 years. The new deal marks the first in-terminal adverting concession at HNL. The new advertising program will include iconic, state of […]
Clear Channel Outdoor on Valentine’s Day marketing. Valentine’s Day isn’t just about following Cupid’s arrow, showering your true love with rose petals (the first year of the relationship anyway) and diving nose deep into chocolate bliss. V-day is an opportunity for everyone to show those meaningful someones — significant others, […]
An Insider shout out to Gabe Oliverio at Johnsen, Fretty & Company who sent us the following DebtWire Radio podcast on iHeart Media and a discussion of their options as they came upon a mid-December payment deadline on a $250 million debt payment. As you may know iHeart Media, Inc. is the […]
