OAAA Chief Marketing Officer Christina Radigan moderated an incisive conversation with OOH specialists yesterday as part of the OAAA’s Lunchbreak series. Some highlights. Rapport President Chris Olsen on the cookieless future and out of home It helps and hurts us. In an Apple cookieless world…it’s going to drive some […]
New York, NY, October 8, 2020 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the election of two Executive Committee members and welcomed three new members to the Board of Directors during its Fall Executive Committee Meeting on October 5, 2020. Newly […]
Last week Anna Bager moderated a discussion titled why OOH Should Be The First Place Brands Go Post-Crisis. Some takeaways; Covid may give boost to out of home company home officing Active OOH sectors now are insurance, banking and alcohol Experiential Out of Home has been hit hard by Covid. […]
