Here is a list of the Billboard Insider Podcast episodes. You can listen to each episode by clicking on the links below or by using apple podcasts, android, google podcasts, stitcher, tunein or spotify. Episode 5 – Geopath’s Kym Frank discusses mistakes which other media channels have made, Geopath’s measurements […]
Chris Cowlbeck the General Manager of LOOK Billboards and the IBOUSA talked about about the benefits of using Apparatix on last week’s Billboard Insider podcast. What software do you use to help run your billboards? About four and a half years ago a gentleman named Jim Matalone…the President at Ashby […]
This week’s podcast guest is Chris Cowlbeck. Chris is General Manager for Look Billboards an out of home company with more than 100 traditional faces and 5 digital billboards in Oklahoma. Chris is also General Manager of the IBOUSA a networking group which promotes the interests of independent billboard operators […]
Insider is running a series of columns in which out of home leaders give their predictions for 2019. We’ve previously heard from Vistar’s Michael Provenzano and OUTFRONT Media’s Jodi Senese. Today we hear from Chris Cowlbeck the General Manager of the Independent Billboard Operators USA. We at the IBOUSA headquarters […]
Company: Look Billboards Market: Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24. Chris Cowlbeck is the General […]
By Chris Cowlbeck, General Manager, Independent Billboard Operators IBOUSA has grown over the last decade and started out as a networking group set up as a business that operates on a not-for-profit basis that focuses on the narrow interests of our associates. Along the way, we added some vendor/supplier/consultants to […]
The USA OOH Industry enjoys roughly $8 billion (4%) of the overall U.S. advertising spend and has shown growth over the last decade attributed in a large way from the acceptance by advertisers of digital OOH inventory as a way to be a last contact before a decision point by […]
September 10, 2018 Ryan Walker, Chief Sales Officer of Dr. Banner located in New York City, announced today an agreement with IBOUSA to deliver a hyperlocal programmatic mobile ads sales platform to the IBO workflow features driven by Apparatix Media Solutions. “We are very excited to announce the agreement with […]
LAS VEGAS – Adomni, an open online platform to find and buy digital out-of-home advertising, announced today a partnership with IBOUSA that enables their billboard owner associates to seamlessly list and sell their unsold DOOH inventory on Adomni’s marketplace. For the first time ever, advertisers can perform searches by location, […]
Grey Vick of Vick Outdoor used his digital billboards to announce the birth of a son. He tells Insider: “We got lots of hits online and social media with the photos of our new baby!! We ran him on 3 of our digitals after he was born! Got a couple […]
