Billboard Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the new OAAA Open Direct (OOH) Guidelines recently announced. Why did the OAAA adopt the Open Direct OOH guideline? In my opinion, OAAA as our OOH industry trade organization is leading in a number of areas to get […]
Over the last week or so, there has been a flurry of stories floating around and many of you have asked me to share what the IBOUSA comments were. Today Anna Bager released a statement that nicely summarizes what we can expect from OAAA as our industry trade organization. Please […]
Our first thought on last weeks IBOUSA conference in Denver is, ZOOM has been a necessary and productive means of communication during the pandemic, but it is no substitute for gathering together in person, to share ideas, catch up on friendships and learn together as an industry. It was truly […]
Chris Cowlbeck, General Manager of IBOUSA, and Richard Rothfelder, partner at Rothfelder & Falick, have jointly announced a program for discounted legal services for members of IBOUSA. Rothfelder is a frequent contributor to Billboard Insider and presenter at IBOUSA and OAAA conferences, and he co-authored “Billboard Insider’s Guide to Leases, […]
If you are in the out of home industry or thinking of entering the out of home industry you need In Their Words: Out of Home Executives Talk About Out of Home. This 147 page guide contains excerpts from interviews with 173 out of home executives at 150 out of […]
Cellular billboard antennas are the-next-big-thing-that’s-going-to-happen-but-never-does. Insider suspects this is because many billboards are in rural areas with little additional demand for cellular/wireless antennas. Insider has received only 1 request from a cellular company seeking wireless antenna space on a Circle City Outdoor billboard. It was looking for a billboard near […]
In last week’s Who Has What Market Share Billboard Insider referred to a slide from an OUTFRONT Media investor presentation suggesting that independent out of home companies account for 34% of US out of home market revenues. Justin Powell of Huntington Outdoor wonders if the independent’s share of the market […]
Did you know that independent out of home companies have the largest share of the US out of home market. Look at this slide from OUTFRONT Media’s December 2020 Investor Presentation. Independent operators make up 34% of 2019 US out of home revenues followed by Lamar (23%), OUTFRONT (21%), Clear […]
Six leading digital out of home technology platforms are standardizing the way that ad inventory is named and defined. See related post today. Here’s what people tell Billboard Insider about the initiative: Anna Bager, President and CEO, OAAA Standardizing the way DOOH inventory is termed and categorized is a significant […]
Insider has lots of readers who hunt on their days off. Here’s IBOUSA Production and Operations Manager Daron Henry hunting Bobwhite Quail on Chris Cowlbeck’s Oklahoma ranch. [wpforms id=”9787″] Paid Advertisement
