Billboard Insider’s take: Here are two press releases on a huge development – an alternative reach, frequency and impressions provider for independent out of home operators. We’re intrigued by Chris Cowlbeck’s comment that Place Exchange is willing to seek MRC accreditation once an OOH standard is finalized in 2022. New […]
Insider asked IBOUSA and Look Billboards General Manager Chris Cowlbeck how independent out of home companies are weathering COVID and Cowlbeck said this after talking with the independent operators who attended last week’s IBOUSA Fall Conference: “Everybody had a positive story to talk about coming through this pandemic. Yes, we […]
