After Taking a Pandemic Hit, Billboard Ad Companies See Signs of Hope. When it comes to out of home the New York Times is accurate, informed and up to date. Things have been bad but they are getting better. Urban and transit systems still have a ways to go. Much […]
Bloomberg published an alarmist piece yesterday with the misleading headline: “Billboard Ad Sales Dive 40% With Americans Staying Off the Road.” This story should have been published in April, not now. This is old news. The industry was hit hard in March and April but driving traffic and roadside bulletin […]
Lamar CEO Sean Reilly thinks Lamar’s political revenues will increase by 160% this year. Not surprising if the rest of the presidential candidates decide to follow Mike Bloomberg’s lead. He’s buying billboards. See Ad Age if you want to read more about Bloomberg’s billboards. [wpforms id=”9787″] Paid Advertisement
“The streaming services know they have to break through with consumers” says Clear Channel Outdoor Chief Revenue Officer Bob McCuin in Bloomberg’s Billboards Love Streaming Wars Because That’s where Ads End up. The Bloomberg thesis is that out of home is a clear winner in the streaming services wars as […]
Last week Insider talked about non-profits as a revenue source. Wisconsin non-profit “Be Amazing” has purchased 5 Lamar billboards in Wausau, Wisconsin to spread the word about the group. Out of home executive Arthur Donaldson, Sr. died earlier this month. Donaldson entered the out of home business in 1956. He founded […]
Bloomberg ran a piece yesterday saying that Silicon Valley is going old school in buying out of home: Facebook Pushes Online Ads, Then Spends Its Cash on Billboards Look at the OAAA’s 2017 list of top out of home advertisers. Tech firms are in bold. MCDONALD’S RESTAURANT APPLE GEICO AMERICAN EXPRESS […]
Bloomberg reports that Adams Outdoor Advertising and Fairway Outdoor Advertising are exploring the possibility of converting from corporations to a REIT. They may merge and possibly go public as well. By converting they would join Lamar, Outfront Media and Landmark Dividend as REITs. A real estate investment trust (“REIT”) is […]
